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Frequently Asked Questions for Candidates

Cover Letter Advice

A cover letter is not a substitute for a CV. Your CV should form the basis of your application - this should include core information and be relevant for the job you are applying for.


Key dos and don'ts

Do -Include relevant information

  • Your availability, salary expectations, circumstances and briefly why the job appeals to you.
  • Include the reasons that you should be considered for the role that a recruiter might not get from your CV. For example, if you previously earned £80k and this job pays £60k, explain your reasons for applying.


Do-Make the cover letter a maximum of ten lines

  • Set it out in bullet points so it can be easily read
  • If a recruiter is looking at hundreds of applications, the last thing they want to do is read a 2,000 word essay that repeats everything in your CV.


Don't -Assume you are perfect for the job you're applying for

  • Too often cover letter state 'I am perfect for what you're looking for'. You cannot tell that you are perfect for a job from looking at the advert.
  • The advert is usually a taster of the role - including top level requirements. Your skills might match what's on the ad, but your view of your experience might differ from the expectations of the client. 
  • Remember - you don't know your competition.


Don't -Spend too much time on your cover letter

  • It might not even be read. Your CV should be able to stand alone and its likely a recruiter will look at that first.


Don't-Have a set cover letter

  • If you are applying through a recruitment agency, saying things like 'I am interested in working for your organisation' shows lack of attention to detail.
  • Adapt your cover letter to make it appropriate for the job you are applying for and the organisation you are applying to. 


Don't forget to attach your CV to the application email!!! 

Applying through a recruitment agency

  • Your recruitment consultant is your cover letter!
  • If you have established a constructive and honest relationship with your consultant, they should understand your needs and your abilities to pitch these against roles that they are handling.
  • It will not penalise you if you have or have not got a cover letter when you apply to an agency. If you are a genuinely good fit for the role, we won't need to read your cover letter.


Applying directly

  • If you are applying directly to an organisation, it is polite to personalise your application
  • Follow the rules above - make your cover letter short, succinct and informative
  • Don't assume you can do the job, but highlight the skills you feel are relevant for the role
  • Most importantly - follow instructions, write what is asked of you, and don't repeat yourself.